This 2D motion graphics project was created for a crowdfunding startup to illustrate the process of connecting investors with startups seeking funding. I managed the project from concept to completion, handling design, animation, and video editing. The animation uses a minimalist flat design illustration style and was developed using Adobe Illustrator, After Effects, and Cinema 4D for certain 3D elements, adding depth and dimension.
The visuals highlight various supported sectors, such as art, agriculture, and technology, and depict different startup growth stages like Pre-Seed and Seed. The animation effectively showcases how the platform matches investors with startups based on shared interests, using a dynamic interface to emphasize personalized investment opportunities.
The project uses a professional and accessible color palette to make complex concepts easy to understand, effectively bridging the gap between investors and startups.